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ARM & HAMMER? Peroxicare? anticavity fluoride toothpaste is our ultimate deep cleaning formula that improves gum health, protects against cavities and gently whitens teeth. Naturally powered by 100% pure baking soda, our toothpastes go beyond cleaning, giving you stronger, healthier teeth and gums. Unlike regular fluoride toothpaste, our pure baking soda formulas penetrate deeper throughout your mouth, REMOVING UP TO 3X MORE PLAQUE in hard-to-reach places.* Best of all, we do this gently, and are less abrasive than other toothpastes. *in hard-to-reach areas compared to a leading toothpaste **Data on file

ULTIMATE DEEP CLEANING formula that helps maintain healthy gums? by cleaning between teeth and along the gum line (? when used as a part of a complete brushing routine)

FORMULATED WITH PEROXIDE for extra whitening power for your most confident smile

Baking soda formula that is GENTLE ON ENAMEL & TOUGH ON PLAQUE

Fluoride toothpaste that helps PROTECT AGAINST CAVITIES and control tartar

Clean mint flavor that leaves a FRESH-FROM-THE-DENTIST clean feeling
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Warning

Do not use if irritation occurs. Keep out of reach of children under 6 years of age. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away.

About the Producer

Church & Dwight Co., Inc.