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Experience Superior Preference Permanent Hair Color. Preference is our true gold standard of beautiful color and shine. The superior fade-defying color and shine system creates a rich, long-lasting spectrum with luminosity, shine, and beautiful gray coverage. Luminous color shines from every strand and defies fading for up to 8 beautiful weeks. Plus, our Color and Shine Conditioner, formulated with Golden Camelina Oil, Vitamin E, and UV Filter, helps keep first-day color vibrancy and provides silky, soft hair. Superior Preference is available in over 50 luminous shades that range across a wide spectrum of different tones. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature.

Superior Preference Les Blondissimes Ultra-Lightening Permanent Hair Color offers luminous, fade-defying color with Shine Serum and new fragrance

Designed to lighten blondes with ultra-lightening luminous conditioning colorant

Includes Color and Shine Conditioner formulated with Camelina Oil, Vitamin E, and UV Filter

Each Superior Preference hair color is crafted to show infinite tones and reflects
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L’Oreal Paris