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Experience Superior Preference Permanent Hair Color. Preference is our true gold standard of beautiful color and shine. The superior fade-defying color and shine system creates a rich, long-lasting spectrum with luminosity, shine, and beautiful gray coverage. Luminous color shines from every strand and defies fading for up to 8 beautiful weeks. Plus, our Color and Shine Conditioner, formulated with Golden Camelina Oil, Vitamin E, and UV Filter, helps keep first-day color vibrancy and provides silky, soft hair. Superior Preference is available in over 50 luminous shades that range across a wide spectrum of different tones. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature.

Superior Preference Sunkissed Caramels Hi-Lift Permanent Hair Color offers rich, luminous, fade-defying color with hi-lift, no brass technology

Designed to lighten the darkest hair

Includes Color Protective Care Supreme Conditioner formulated with Camelina Oil, Vitamin E, and UV Filter

Our rich brown shades range across the spectrum of ash brown to sunkissed caramel brown
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About the Producer

L’Oreal Paris